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Welcome!  We’re excited to have you join us for 5 days of API-focused learning, inspiration and networking at the world’s largest API conference & expo.  Discover the Power of the API-Driven Economy at API World 2017!

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PRO Track: API Marketing [clear filter]
Wednesday, September 27

9:00am PDT

Indecent API Exposure - How Much Data Should You Expose Through APIs
APIs are unlocking new opportunities across a broad range of industries seeking to add value to their products and services. But a successful API strategy requires striking a delicate balance: when should you expose proprietary and derived data through the API itself, and when does it benefit the business to offer differentiated datasets through higher value solutions? This decision should be front and center to your business’ API strategy. Developing APIs and exposing data in a piecemeal way undermines the business benefits APIs can deliver. In this session, Anuj will address key decision factors when it comes to how much to expose in APIs: -- What is the overall business objective? If the goal is to become a go-to third-party API and gain rapid category traction, it will drive a different decision than if you are delivering advanced predictive models through software to provide an enhanced service to customers. -- How diverse are your market segments? The depth of your API offering could change depending on your target markets and how they value your offering. -- What is your channel strategy? Your company’s overall channel strategy could influence the offerings sold through various channels.

avatar for Anuj Agrawal

Anuj Agrawal

CMO, Earth Networks

Wednesday September 27, 2017 9:00am - 9:50am PDT
API World: Workshop Stage 1

10:00am PDT

Best Practices in Growing a Developer Eco-system Around Your API
You've created a great API that provides a wonderful and valuable service; but will it get used. This presentation will examine the best practices in building developer and partner ecosystems around your API. It will cover what it takes to build your business strategy around your API, the myths about marketing to developers, and how to best present your API and other developer resources such that you can attract and retain API users.

avatar for Paul Nerger

Paul Nerger

SVP, Products, developerprogram.com
Paul Nerger is a long time veteran of the computer industry.  He is currently the Senior Vice President of Products at DeveloperProgram.com (DP.com), the leaders in Software-as-a-Service to power developer and partner ecosystems.  Prior to DP.com, Mr Nerger was the co-founder of several startup companies in England, Ireland, and the United States.  Mr Nerger has held software engineering, product management, sales, ma... Read More →

Wednesday September 27, 2017 10:00am - 10:50am PDT
API World: Workshop Stage 1

11:00am PDT

Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program
Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to buy?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

There are many aspects related to a developer's API adoption and a company's decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this API World session, you'll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

avatar for David Intersimone

David Intersimone

Evans Data Corporation, Evans Data Corporation
David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer... Read More →

Wednesday September 27, 2017 11:00am - 11:50am PDT
API World: Workshop Stage 1