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Welcome!  We’re excited to have you join us for 5 days of API-focused learning, inspiration and networking at the world’s largest API conference & expo.  Discover the Power of the API-Driven Economy at API World 2017!
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Wednesday, September 27 • 11:00am - 11:50am
Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

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Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to buy?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

There are many aspects related to a developer's API adoption and a company's decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this API World session, you'll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

avatar for David Intersimone

David Intersimone

Evans Data Corporation, Evans Data Corporation
David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer... Read More →

Wednesday September 27, 2017 11:00am - 11:50am PDT
API World: Workshop Stage 1