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Wednesday, September 27 • 9:00am - 9:50am
Indecent API Exposure - How Much Data Should You Expose Through APIs

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APIs are unlocking new opportunities across a broad range of industries seeking to add value to their products and services. But a successful API strategy requires striking a delicate balance: when should you expose proprietary and derived data through the API itself, and when does it benefit the business to offer differentiated datasets through higher value solutions? This decision should be front and center to your business’ API strategy. Developing APIs and exposing data in a piecemeal way undermines the business benefits APIs can deliver. In this session, Anuj will address key decision factors when it comes to how much to expose in APIs: -- What is the overall business objective? If the goal is to become a go-to third-party API and gain rapid category traction, it will drive a different decision than if you are delivering advanced predictive models through software to provide an enhanced service to customers. -- How diverse are your market segments? The depth of your API offering could change depending on your target markets and how they value your offering. -- What is your channel strategy? Your company’s overall channel strategy could influence the offerings sold through various channels.

avatar for Anuj Agrawal

Anuj Agrawal

CMO, Earth Networks

Wednesday September 27, 2017 9:00am - 9:50am PDT
API World: Workshop Stage 1